College Colors Day, which coincides with both "back to school" and the kick-off of intercollegiate athletics, including football, seeks to celebrate and promote the traditions and spirit that make the college traditions great by encouraging fans, alumni and students to wear apparel of their favorite college throughout the day of Friday, September 4, 2009.

College Colors Day strives to promote higher education in the United States through increased public awareness and celebrates the achievements of colleges and universities, acknowledging their critical and fundamental importance.

The annual College Colors Day celebration is organized by The Collegiate Licensing Company (CLC), and its Consortium of colleges and universities. For more information about CLC, please visit www.clc.com.

The first College Colors Day was celebrated on September 2, 2005. The 2006 College Colors Day celebration included a concert with country music star Kenny Chesney at the Savis Center in St. Louis and the first annual College Colors Day Classic football game between the University of Nevada and Fresno State University. The game, which was televised by ESPN, served as the official start of the 2006 college football season.